Google Business Profile posts API for local updates and scheduled campaigns

Local brands, franchise marketers, agencies, and multi-location products lean on a Google Business Profile posts API for standard updates, offers, events, call-to-action fields, media, scheduling, and reporting context. Local posts attach to a specific location rather than to an account, so a brand with many branches has many publishing targets, each with its own permissions and verification state.

bundle.social resolves the location and validates the post type before publishing, then creates the post through the same endpoint used for every other channel. Your product can schedule local updates and offers across locations without a separate Google Business integration surface.

The topic type controls the rest of the payload. A standard update expects a summary and usually a call to action, an offer expects coupon, redemption, and terms details, and an event expects a title and a schedule. Fields required for one type are invalid on another, and eligibility for some of them depends on the profile itself.

Validating the type before the request leaves your product is what keeps a scheduled local campaign from failing at publish time. bundle.social checks the payload against the post type and the connected location, so composers can present the right fields instead of a generic text box.

Local content is usually written by the same team running the social calendar, for the same promotion, in the same week. When Google Business Profile is managed in its own interface, the weekend offer publishes on Instagram and Facebook on schedule and on the business profile whenever someone remembers.

bundle.social keeps local posts in the same calendar and reporting workflow as other channels, while reviews, hours, attributes, and menus stay in dedicated Google Business workflows. Marketing can schedule campaigns and operations can correct profile data without either one blocking the other.