Instagram auto reply API for comments, DMs, and creator workflows
Comment replies, private replies, and quick-reply flows for Instagram, with a run history behind them. Now in beta on the Pro and Business plans.
Instagram auto reply API for brands, creator tools, and agencies that need comment replies, private replies, quick-reply flows, and auditable Instagram automation.
Last updated: September 2026
Request beta access
Request Instagram auto reply API beta access if your product needs campaign keywords, comment replies, private replies, quick replies, or clear run history for Instagram. It is included on the Pro and Business plans.
Instagram auto replies must understand public posts and private conversations
What bundle.social handles
Instagram reply automation is live in beta
Teams on the Pro and Business plans can run Instagram comment campaigns, creator replies, lead magnet flows, quick replies, and support handoffs.
Workflow
How it works
The Instagram auto reply flow keeps public comment context and private conversation context together, then chooses the safest eligible reply path.
Watch Instagram comments and messages
Listen for supported Instagram events that can safely trigger a reply rule.
Apply post and keyword logic
Check the post, phrase, account, and reply type before sending anything.
Reply or hand off
Send a supported comment, private, or DM reply, or leave the conversation for a person when intent is unclear.
Implementation
How to get the Instagram auto reply API beta
The Instagram auto reply API is in beta. It runs on the public API and in the dashboard, and we enable it for each organization while the beta runs.
Pick a paid plan
DMs and automations are included on the Pro and Business plans, with monthly limits per connected account.
Request beta access
Send the form on this page or message us from the dashboard. We turn the beta on for your organization.
Opt in each account
Messaging is enabled per connected account. Accounts connected before the beta may need to reconnect to grant messaging permissions.
Capabilities
What the Instagram auto reply beta covers
This page is narrower than the general auto reply page and focuses on Instagram creator, brand, and campaign workflows.
Instagram campaign rules
Flows can target specific posts, keywords, and accounts, and choose where the reply goes.
Public and private paths
One flow can combine a public comment reply, a private reply, a DM follow-up, and quick-reply payloads where Instagram supports them.
Creator-safe run history
Each run shows the original Instagram event, matched flow, attempted reply, and final outcome for support or agency review.
Platform specifics
Instagram reply automation is campaign-sensitive
Automation can be helpful without flattening every comment, creator, or customer conversation into the same response.
Post-specific rules
Giveaway, launch, support, and lead magnet posts need different keywords and replies.
Private follow-up
A public comment may need a private reply or DM continuation, but only when the account and event allow it.
Creator operations
Agencies and creator platforms can see which replies fired, which were skipped, and which failed.
Supported surfaces
Beta limitations
- Instagram automation depends on Meta permissions, account eligibility, messaging rules, and supported entry points.
- Meta allows one private reply per comment, and DMs outside the messaging window are refused.
- The API is not intended for spammy comment flooding or unsolicited DM campaigns.
- Beta access is included on the Pro and Business plans and turned on per organization. The Free plan does not include DMs or automations.
- During the beta, conversations, messages, and automation run history are kept for 30 days.
- Official platform rules still apply, including permissions, messaging windows, review requirements, and provider payload limits.
FAQ
Questions developers ask before building
Is Instagram auto reply API available in bundle.social today?
Yes, in beta. It is included on the Pro and Business plans, over the public API and in the dashboard. We turn the beta on for each organization by hand, so request access with the form on this page or message us from the dashboard.
Which plans include DMs and automations?
Pro includes 200 sent DMs and 200 automation runs per connected account each month, Business includes 1,000 and 1,000, and Enterprise limits are set per contract. Incoming messages do not count. The Free plan does not include DMs or automations.
What does beta mean for my integration?
Endpoints, payload shapes, limits, and supported surfaces can still change while the beta runs. During the beta, conversations, messages, and automation run history are kept for 30 days.
Do Meta messaging windows and permissions still apply?
Yes. Meta permissions, account eligibility, messaging windows, payload limits, and review requirements still apply. bundle.social is designed to make those workflows easier to manage, not bypass platform rules.
Is Instagram auto reply only for comments?
No. Flows can start from comments, DMs, quick replies, and button clicks, and each surface depends on the Meta permissions of the connected account.
What makes this page different from comment to DM?
Comment to DM is one specific flow. Instagram auto reply is broader and can include public comment replies, private replies, quick replies, and handoff to a person.