Schedule first comment API for links, CTAs, and cleaner captions

Social teams, agencies, creator tools, and AI content products that publish on Instagram and LinkedIn want the caption to carry the hook while links, hashtag sets, resources, and calls to action move into a timed follow-up comment. Handled manually, that step depends on someone remembering it minutes after every post goes live.

bundle.social attaches the first comment to the scheduled post itself. Your backend creates the post, receives its ID, and sends the comment payload with that bundlePostId, so the follow-up ships with the content plan rather than a checklist. Marketing teams can review both parts in the dashboard before anything publishes.

Captions compete for attention with everything a marketer wants to add to them. Hashtag blocks, campaign links, disclaimers, and resource lists all push the hook further down the post, which is why first comments became a caption strategy rather than a technical trick. Planning them separately from the post is what makes them unreliable.

A better workflow keeps caption, media, schedule, and first comment as one reviewed unit. bundle.social uses the same comment endpoint for first comments as for every other reply, so there is no second integration to maintain and no separate approval path for the text that ships underneath the post.

First-comment behavior follows each platform's comment API and the connected account's permissions. Instagram feed posts and Reels support the pattern well, LinkedIn is a common use case for links and documents, Instagram Stories have no comparable public comment model, and pinned comments exist only where the native platform exposes them.

bundle.social keeps those limits visible so product teams can plan first comments for the channels where they earn something and omit them elsewhere. The post, its comment, its status, and its analytics stay in the same workspace as the rest of the campaign instead of in a separate engagement tool.