Social Media API for SaaS

Social media API for SaaS products adding publishing workflows

Add social publishing, OAuth account connection, status tracking, and client-facing dashboards to your SaaS without turning platform integrations into your roadmap.

Last updated: July 2026

View API docs

API key authScheduled publishing14 platforms

Quick start

API request

1const response = await fetch("https://api.bundle.social/api/v1/post", {2  method: "POST",3  headers: {4    "x-api-key": process.env.BUNDLE_SOCIAL_API_KEY,5    "Content-Type": "application/json"6  },7  body: JSON.stringify({8    // Isolate posts per customer using teamId9    teamId: "customer_workspace_889",10    title: "Customer scheduled post",11    postDate: "2026-05-14T10:00:00.000Z",12    status: "SCHEDULED",13    socialAccountTypes: ["LINKEDIN", "TWITTER"],14    data: {15      LINKEDIN: { text: "Excited to share our new integration." },16      TWITTER: { text: "Integration is live." }17    }18  })19});

What SaaS teams end up maintaining

Customer-facing products need OAuth, permissions, status, errors, and support visibility, not just a publish endpoint.

Every new platform creates support tickets when native account rules do not match the product UX.

The dashboard, retry workflow, and account model often take longer than the first API call.

What bundle.social handles

Expose social publishing in your SaaS while bundle.social handles account connection and platform variance.

Use API automation for your backend and dashboard views for customer success or operations teams.

Scale from one platform to many without reworking the product model each time.

Embed the workflow, not the maintenance burden

SaaS teams need a reliable product surface. bundle.social gives you the API and operational layer behind social posting.

Workflow

How it works

Connect accounts once, then create and schedule posts with channel-specific fields from one API.

Connect customer accounts via OAuth

Generate a secure connection URL for your customers to authorize their social accounts. We handle token storage and refreshes.

Isolate customer data with Teams

Use a unique `teamId` for each customer workspace to keep their accounts, posts, and media isolated.

Publish on their behalf

Use your organization API key to schedule posts, upload media, and fetch analytics for your customers' connected accounts.

Product architecture

Build social media workflows without rebuilding every platform

Social media API for SaaS products that need embedded workflows

A social media API for SaaS becomes important when publishing is part of your product, but not the infrastructure your team wants to maintain forever. Your customers may expect connected accounts, a content editor, scheduled posts, media uploads, analytics, approval flows, and readable errors. The first endpoint is only a small part of that product surface.

bundle.social lets your SaaS keep the customer-facing experience while outsourcing the social platform plumbing. Your backend can connect customer accounts, create posts, schedule campaigns, upload media, and inspect status without storing every native token or rebuilding every platform connector. That keeps your roadmap focused on the workflow your users pay for.

Embed publishing without turning integrations into the roadmap

SaaS teams often underestimate the operational layer around social publishing. A post can fail because of account permissions, media rules, platform review, token expiry, invalid fields, processing delays, or customer-specific setup. If your product exposes social publishing, those failures become your support tickets.

The stronger architecture is to model customers as workspaces, connect accounts through official OAuth flows, create posts from your backend, and keep status visible in both the API and dashboard. That gives product teams a clean path from embedded scheduler to analytics and post history without treating every new platform as a new product line.

From MVP scheduler to production SaaS social layer

Many SaaS products start with one channel and one simple scheduling use case. Once customers adopt it, they ask for Instagram, TikTok, LinkedIn, Facebook, YouTube, Google Business Profile, approvals, client reporting, bulk imports, and AI-generated drafts. The product model has to survive that expansion.

bundle.social is designed for that path. You can start with account connection and post creation, then add scheduling, media uploads, analytics, comments, webhooks, and post history as the product matures. The API stays consistent while platform-specific payloads remain available where your SaaS needs native control.

Capabilities

SaaS-ready social publishing building blocks

Account connection, post creation, status tracking, media, analytics, and dashboard workflows designed for product teams.

Customer account connection

Generate connect URLs and let users authorize social accounts without your product storing OAuth tokens. We handle token refresh and expiry automatically.

Server-side publishing API

Create posts from your backend using organization API keys and team-scoped social accounts. Safely isolate customer data using `teamId`.

Operational dashboard

Support and marketing teams can inspect accounts, posts, errors, and scheduled content outside your app. Resolve customer issues without pinging engineering.

Analytics expansion path

Bring reporting and imported post history into your SaaS once publishing is live. Build native-feeling analytics dashboards for your users.

Developer example

Create a post from a SaaS backend

Examples use bundle.social's public API shape: API key authentication, a post date, selected social account types, and platform-specific data.

TypeScript

API request

1const response = await fetch("https://api.bundle.social/api/v1/post", {2  method: "POST",3  headers: {4    "x-api-key": process.env.BUNDLE_SOCIAL_API_KEY,5    "Content-Type": "application/json"6  },7  body: JSON.stringify({8    // Isolate posts per customer using teamId9    teamId: "customer_workspace_889",10    title: "Customer scheduled post",11    postDate: "2026-05-14T10:00:00.000Z",12    status: "SCHEDULED",13    socialAccountTypes: ["LINKEDIN", "TWITTER"],14    data: {15      LINKEDIN: { text: "Excited to share our new integration." },16      TWITTER: { text: "Integration is live." }17    }18  })19});

Supported content

Embedded postingCustomer OAuthStatus trackingDashboard fallbackAnalytics

Honest limitations

Your SaaS still needs to model teams, permissions, and user access around exposed workflows.
Native platform permission review can affect which customers can connect which account types.
White-label UI details should be validated against the product experience you want to ship.

Guarantees

Developer-first infrastructure

2% error rate

We handle the platform edge cases, media processing, and rate limits so your requests succeed.

Verbose errors

When native APIs fail, we return human-readable error messages and actionable recovery steps.

Flat pricing

No per-post counting. Predictable pricing for teams managing many users, workspaces, and connected accounts.

Same-day support

Direct access to the engineers building the API. We respond to technical issues the same day. Sometimes the same hour. Test us c;

Resources

Technical guides & documentation

API Reference: Connect Social Accounts

How to generate OAuth URLs and connect customer accounts.

API Reference: Organizations vs Teams

Learn how to isolate customer data using Teams.

Multi-Tenant Social Media API

Build social publishing around customer workspaces, teams, brands, and agencies.

FAQ

Questions developers ask before building

Can this power an embedded social scheduler?

Yes. Your SaaS can call the API for account connection, post creation, scheduling, media uploads, and status tracking.

Do my customers need bundle.social accounts?

Your implementation can decide the UX. bundle.social provides the API and dashboard layer behind the workflows.

Can support teams inspect failed posts?

Yes. Posts have status and error context, and the dashboard gives non-engineers a place to review operational issues.

Social Media OAuth API

Connect customer accounts first.

Social Media Posting API

Create posts from your product.

Unified Social Media API

Compare the broader API layer.