Social media auto reply API for support, moderation, and campaign rules
Rules-based replies across comments and DMs, with test runs and a run history for every flow that fires. Now in beta on the Pro and Business plans.
Social media auto reply API for teams that need rules-based replies to Instagram, Facebook, and TikTok comments, Instagram and Messenger DMs, and payload clicks.
Last updated: September 2026
Request beta access
Request social media auto reply API beta access if your workflow needs keyword rules, rich replies, human handoff, or run history across supported social channels. It is included on the Pro and Business plans.
Auto replies need context, escalation, and provider-safe sending
What bundle.social handles
For products that need safe automated replies
The beta is for social inboxes, moderation platforms, agencies, support tools, and AI products that need reply automation with explicit guardrails.
Workflow
How it works
The auto reply workflow checks event context, selects an eligible response path, then records whether the reply was sent, skipped, or failed.
Listen for supported events
Comments, DMs, quick replies, and button clicks trigger flows only where the provider supports the event and action.
Evaluate reply rules
Check platform, account, post, keyword, and payload before responding.
Send or escalate
Reply automatically when safe, or leave the conversation open for a human or an external workflow when the rule should not act.
Implementation
How to get the social media auto reply API beta
The social media auto reply API is in beta. It runs on the public API and in the dashboard, and we enable it for each organization while the beta runs.
Pick a paid plan
DMs and automations are included on the Pro and Business plans, with monthly limits per connected account.
Request beta access
Send the form on this page or message us from the dashboard. We turn the beta on for your organization.
Opt in each account
Messaging is enabled per connected account. Accounts connected before the beta may need to reconnect to grant messaging permissions.
Capabilities
What the social media auto reply beta covers
Auto reply is a controlled workflow with routing and logs, not unrestricted bot behavior.
Rule conditions
Flows check text, payload, platform, and sender conditions to pick the right reply path.
Response control
Replies can be plain text or rich messages with quick replies, buttons, and carousels, and a flow can hand a conversation to a person instead of replying.
Outcome visibility
Completed, skipped, failed, and retried runs are visible to operators and downstream support teams.
Platform specifics
Auto reply should separate convenience from control
Teams are more likely to trust reply automation when they can see rule inputs, handoff, and provider limits, not only a promise of automatic replies.
Context before copy
The same phrase can mean a support question, sales lead, complaint, or spam depending on account, post, and sender context.
Test before publishing
Flows have drafts, published versions, and test runs, so a rule can be checked before it replies to real people.
Operator visibility
Teams can see why a reply fired, what was sent, and which events were intentionally skipped.
Supported surfaces
Beta limitations
- Auto reply support is platform-by-platform, not one unrestricted universal bot. On TikTok the beta covers public comment replies only.
- Sensitive messages, complaints, regulated topics, and unclear intent may require human review instead of automatic replies.
- The workflow does not bypass provider limits, messaging windows, account eligibility, or moderation obligations.
- Beta access is included on the Pro and Business plans and turned on per organization. The Free plan does not include DMs or automations.
- During the beta, conversations, messages, and automation run history are kept for 30 days.
- Official platform rules still apply, including permissions, messaging windows, review requirements, and provider payload limits.
FAQ
Questions developers ask before building
Is social media auto reply API available in bundle.social today?
Yes, in beta. It is included on the Pro and Business plans, over the public API and in the dashboard. We turn the beta on for each organization by hand, so request access with the form on this page or message us from the dashboard.
Which plans include DMs and automations?
Pro includes 200 sent DMs and 200 automation runs per connected account each month, Business includes 1,000 and 1,000, and Enterprise limits are set per contract. Incoming messages do not count. The Free plan does not include DMs or automations.
What does beta mean for my integration?
Endpoints, payload shapes, limits, and supported surfaces can still change while the beta runs. During the beta, conversations, messages, and automation run history are kept for 30 days.
Do Meta messaging windows and permissions still apply?
Yes. Meta permissions, account eligibility, messaging windows, payload limits, and review requirements still apply. bundle.social is designed to make those workflows easier to manage, not bypass platform rules.
Is this an AI auto reply API?
The workflow can support AI-assisted products, but it is built around rules and guardrails first. You can generate replies in your own system and send them through the DM API, and AI output still needs controls and review paths.
Can auto replies run on every platform at once?
No. The beta covers Instagram and Facebook comments and DMs, plus TikTok comment replies. Each platform has different event types, reply actions, permissions, and policies.
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