IndustryAugust 4, 20261 min readingKacper Kurteczka

The Hidden Cost of Video Infrastructure

Bandwidth, Transcoding, and Storage. Why building your own video pipeline is a money pit.

When you build a social media tool, you assume the main cost will be the API calls. Then you add video support.

The Invoice Shock

Video is expensive.

  1. Ingress/Egress: Users upload 4K raw files. AWS charges you to receive them (time) and serve them (bandwidth).
  2. Storage: You need to store that 2GB file while it processes.
  3. Compute: You need to validate the file. Is it actually MP4? Is the codec supported by Instagram? You spin up FFMPEG instances. CPU usage spikes.

bundle.social

Transcoding, storage and egress for every platform spec, on someone else's bill.

One contract-first API to publish, schedule and measure across 15 platforms.

See the social media API

The Complexity Tax

It's not just money. It's code.

  • Handling resumable uploads (because connections drop).
  • Validating aspect ratios (Instagram Reels vs YouTube Shorts).
  • Managing async processing queues.

Our Solution

We handle the heavy lifting.

  • You send us the file via our Resumable Upload API.
  • We validate it, check platform compliance, and store it temporarily.
  • We push it to the network.

You pay for the API call, not the FFMPEG cluster.

Kacper Kurteczka
Written by

Kacper Kurteczka

Co-Founder

I'm the co-founder of bundle.global, a company dedicated to creating software that makes both life and work simpler.

With a solid tech background, I've been involved in a wide range of fields, from cybersecurity and fintech to blockchain, AI, 3D tech, casinos, rentals, social media, and gaming - you name it.

Our goal? To deliver software that tackles real, everyday problems—making things a bit easier for everyone.