Manychat
Manychat is a no-code tool for creators and brands. You build flows in a visual editor and run them on Instagram, Messenger, WhatsApp, TikTok, SMS, email, and Telegram. It also has AI replies, a live chat inbox, and contact tags.
Run comment-to-DM and Instagram auto replies for all your customers' accounts from one API, with no limit on how many accounts they connect.
Built for SaaS platforms, agencies, and automation builders who run comment-to-DM and auto replies on accounts that belong to their customers.
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| Criteria | Manychat | bundle.social |
|---|---|---|
| Primary user | Creators, brands, and marketers | Developers and agencies automating DMs on many accounts |
| Channels | Instagram, Messenger, WhatsApp, TikTok, SMS, email, Telegram | Instagram and Messenger DMs, TikTok comment replies and likes |
| Comment-to-DM | Yes, set up in the visual editor | Yes, through the API or the dashboard builder |
| Building flows | Visual editor; the API can only start flows that already exist | REST API, plus a dashboard builder that edits the same flows |
Manychat works well for one brand. If you need comment-to-DM, Instagram auto replies, or Messenger flows inside your own product, or on many client accounts at once, compare it with bundle.social.
Manychat is a no-code tool for creators and brands. You build flows in a visual editor and run them on Instagram, Messenger, WhatsApp, TikTok, SMS, email, and Telegram. It also has AI replies, a live chat inbox, and contact tags.
With bundle.social, the automation lives in your product. Your customers connect their Instagram and Facebook accounts, and your code creates, tests, and turns on the flows through the API, next to the posts it schedules.
Manychat has a public API on Pro and higher plans, still labeled beta. Each token belongs to one Manychat account. You can send messages, start flows that already exist, and read or update contacts, tags, and custom fields. The flows themselves have to be built in the Manychat editor. If you want to give hundreds of customers their own automations, each customer needs a Manychat account and its own token.
In bundle.social, your code creates a flow with POST /api/v1/automations. The flow starts as a draft, you test it, then you publish a version. The dashboard builder edits the same flows and shows each one's API definition. Your team can design a flow by hand, and your product can then create a copy for every customer account.
A flow starts when someone comments, sends a DM, or taps a quick reply or button. It can check for keywords, send a private reply to a comment, reply in public, send a DM with buttons, quick replies, or attachments, wait before the next step, and archive or reopen the conversation. On TikTok, flows can reply to comments in public and like them. Every run is logged with the result of each step.
Comment to DM APIManychat bills each account by active contacts, so an agency with 20 client profiles pays for 20 accounts. bundle.social Pro is $90/month on annual billing ($100 monthly) for the whole organization. That covers unlimited connected accounts, each with 200 sent DMs a month. Twenty client profiles that each send up to 200 automated DMs a month fit in one Pro plan.
bundle.social limits sent DMs per connected account: 200 a month on Pro and 1,000 on Business. If a creator's giveaway gets 2,500 people commenting a keyword, one profile needs more than that, and Manychat Pro costs much less. For one or two large accounts, Manychat is the cheaper choice.
Some Manychat features have no match in bundle.social yet. Compare this list with what you use today.
bundle.social makes sense when DM automation is a feature you offer your users, not a tool your marketing team logs into.
Every comparison has cases that go the other way. These are the ones worth knowing before you move anything.
Manychat bills by active contacts: people who exchanged a message with the account in the billing month. Free covers 25 contacts and 4 active automations, and Essential ($14/mo annual, $17 monthly) covers 250. Each plan covers one Manychat account. Every contact over the limit costs extra, for example $0.05 on Pro with monthly billing.
Verified October 2026Source: Manychat pricing
Pro
$29/mo
Annual billing ($39 monthly). 2,500 active contacts, any 3 channels, Manychat AI, broadcasts, and 3 users.
Business
$69/mo
Annual billing ($99 monthly). 7,500 active contacts, every channel, a shared team inbox, and 5 users.
Advanced
$139/mo
Annual billing ($199 monthly). 25,000 active contacts, every channel, and 10 users.
Every paid plan includes unlimited connected social accounts; the free plan is the only tier with a cap. Cost scales with publishing volume, not with how many accounts your customers connect.
Free
$0/month
For trying out
Pro
$100/month
For power users
Business
$400/month
For growing businesses
Enterprise
Custom
For large organizations
How the two compare on channels, flow building, contact data, pricing, and publishing.
| Criteria | Manychat | bundle.social |
|---|---|---|
| Primary user | Creators, brands, and marketers | Developers and agencies automating DMs on many accounts |
| Channels | Instagram, Messenger, WhatsApp, TikTok, SMS, email, Telegram | Instagram and Messenger DMs, TikTok comment replies and likes |
| Comment-to-DM | Yes, set up in the visual editor | Yes, through the API or the dashboard builder |
| Building flows | Visual editor; the API can only start flows that already exist | REST API, plus a dashboard builder that edits the same flows |
| Contact data | Tags, custom fields, segments, broadcasts, and sequences | Not built in; keep contacts and segments in your own database |
| Pricing unit | Active contacts per Manychat account | Per organization, unlimited accounts, DM allowance per account |
| AI replies | Manychat AI on Pro and higher | Not built in; your app writes the replies and sends them through the API |
| Publishing | Not a scheduler | Publishing and scheduling on 15 platforms in the same API |
Take one real campaign and rebuild it. Connect the account the way your customers will, publish the post through bundle.social, create a comment flow for it through the API, and comment the keyword from a test profile. Then check the private reply, the follow-up DM, the message webhook, and the run log. If all of that works, the API can handle what your Manychat setup does today.
Start with a list of every live Manychat automation, grouped by what triggers it: comment keywords, DM keywords, buttons and quick replies, story replies, and anything on WhatsApp, SMS, or email. Comment, DM, and button flows can be rebuilt in bundle.social. Tags, custom fields, and sequences have to live in your own database. Anything on a channel we don't support stays on Manychat or moves to another tool. Switch one account at a time, and turn off the Manychat trigger before you publish the new flow, so nobody gets two replies.
On Manychat, a marketer logs in and builds funnels for one brand. With bundle.social, your product gives its own users comment-to-DM, auto replies, an inbox, and publishing. It all runs under your brand, on accounts your users connect themselves.
Connect an Instagram account, publish a post, and create its comment-to-DM flow through the API.